In 2016 Julia Trebbin wrote her master thesis about LSP and compared it’s effectiveness to alternative methods. The thesis at hand has the aim to find out if the management method LEGO SERIOUS PLAY (LSP) is applicable for brand research. Secondary literature is reviewed to detect current applications of the method in marketing and branding. […] The magic LEGO Serious Play, the level of abstraction between was when they gave feedback to the leadership the model and the persons feeling helped the team as well. We used a blended approach where participants have the conversation they needed to the models served as triggers for best practices we have. This means that the LEGO Group only guarantees the quality of the LEGO SERIOUS PLAY methodology and the physical material, while practitioners are responsible for the quality of the delivery of the actual workshops based on the methodology. Find out what LEGO® SERIOUS PLAY® is, why it was developed and how it can help you unlock the potential Abstract. In the development of companies, innovative methods, including game-based approaches, can support change management. Within the project “Education 4.0 for SMEs”, LEGO® SERIOUS PLAY® (LSP) is used in small and medium-sized enterprises as a needs analysis based on the gamification approach. LSP is a methodology that stimulates accredited facilitator of the LEGO® SERIOUS PLAY® method and has experience using the method in a wide range of HE contexts with staff and students and, has carried out related research. She has developed a range of workshops and short courses based on the principles of LEGO® SERIOUS PLAY®. She is often invited to . Use the LEGO® SERIOUS PLAY® process in a practical way to share ideas, build trust in teams and ensure that everyone is involved in decision-making. Apply the method in a range of different contexts including for facilitation and training purposes, in agile project management sessions and to lift employee engagement and motivation. Abstract. This research describes the use of the Lego® Serious Play® -LSP- methodology, as a facilitating tool in the introduction of competencies for project management and engineering, showing The method helps participants creatively communicate complex and sensitive issues, especially around their relationships – to objects, landscapes, people and identities – aspects that may otherwise be silenced by traditional research methods. As a novel method LEGO® SERIOUS PLAY® provides opportunities for researchers who want to gain a The study used a multi-method approach, and the data were collected through unstructured interviews, observation, reflexive notes and LEGO ® Serious Play ® workshops with 32 participants in total. The answer: Using LEGO® Serious Play®. This book is for educators who are looking to harness the power of this method to build better learning experiences. Through identifying where practice meets pedagogy, it explores and validates why LEGO Serious Play is a positive addition to any teacher's toolkit. Packed full with case studies, fully

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